Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is bet...
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Brand equity:
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The value of a brand, based on the extent to which it has high brand loyalty, awareness, perceived quality and strong associations. :: Diageo (8th Edition) :: Cadbury (8th Edition)
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